Google Analytics has added a live reporting with Real Time Reports. The new reports provide a real time view of visitors accessing your website. Google Analytics released a Real Time, a new dashboard that will show you website traffic and certain metrics as it happens. Google Analytics are committed to the free version, by making this feature free and available from starting today. The data is available within 2 seconds of a visitors accessing your website.
This simply means you can now see active or Online Visitors on your site. There are free Real time Web Analytics services like whos.amung.us and Trend Counter to track the live visitors but they show arrogant stats. On comparing whos.amung.us live stats with Real Time, we found that whos.amung.us shows double live visitors than that shown by Analytics.
Main Dashboard
The image shows the main dashboard of Real Time and top of this report is the most visually appealing part. There are 1680 active visitors on the site and these visitors are active within the last 30 minutes. Every 10 seconds this number updates and the graph to right shows pageviews by minute and second. Looking the middle of the main dashboard we can see the top referrals that are sending our site traffic. The top active pages shows us where all of our visitors currently on our site. These visitors have been active in the last 5 minutes, any one is not active for over 5 minutes is dropped. It also shows us Top Keywords that visitors searched for to find our site, and what locations they are coming from.
If there is an increase in active visitors on the site the Right Now number goes up and is highlighted in green color. It there is decrese in Right Now, number goes down and is highlighted in Pink.
Real Time Data can be helpful in the following Business Scenarios:
- If you are publisher, you often need a real time data to understand what content is popular right now, so you can optimize the placement of that content.
- If you are retailer, you might want to understand, in real time, the launch of new campaign. This is especially useful if you are using a channel, like social media.
- If you are holding a physical event, you might want to understand, in real time, how people in that location are using your website.
The real time reports are not real time data for all metrics, only a subset of metrics. You can access to real time stats for:
- Visitors
- % New Visitors and returning visitors
- Pageviews
- Traffic Sources
- Active Pages
The Real Time Graph:
The right hand side highlighted by orange color shows the current 60 seconds of the pageview activity on your website in real time. As time passes, the historical pageview activity slides left in the graph.
Pageview activity for the current 60 seconds is also shown cumulatively like a fuel tank gauge in the area of graph highlighted with the red color. The bar in this area move up or down according to pageview activity. As each minute is completed the bar slides to the left and the process continues.
Real Time Content:
The Content report will let you see the top 20 pages visitors are on the right now and over a rolling 30 minutes period. You can select any one of the pages and the top 20 sources for where the visitors originally come from to get that page will be shown.
Real Time Traffic Sources:
The Traffic sources report will show you how visitors got to your site instead of a specific page like in the Content Report. The Real Time Traffic Sources report gives you a snaphot of how your active visitors have found and gives you an immediate picture of your paid, organic, direct serach. If you click on organic, you will see the list of all search engines that sent traffic and clicking any one of these will show you the keywords for a particular search engine. It also shows you which campaigns have driven visitors enabling you to act on emerging and channels such as twitter, other social networks and news sites.
Real Time Locations Reports:
The Real Time Locations shows a maps and table of what countries are sending traffic. You can drill down on a country and see cities visitors are coming from. Google added in a fun feature by allowing you to change map view to the Google Earth view. This will help zoom to a random visitors location in 3D every 10 seconds.
How To Access Real Time Stats:
Firstly, switch to the New Version Of Google Analytics Then tap the Dashboards tab and select the Overview option listed under Real Time. The Real Time reports will be moved to the Home Tab in the updated interface next month.
You will have to access to Real Time reports if you are Administrator on your Analytics account, or if you have access to a profile without profile filters. Real Time does not support profile filters.
Real Time Reports are being enabled for several accounts and everyone would be access them. If you can’t wait you can access from here: https://services.google.com/fb/forms/realtimeanalytics/
After enabling this you can apply and see the real time data reports: https://www.google.com/analytics/web/#realtime. The webpage shows pageviews per minute/sec along with the Top Active Pages, Top referrals and top keywords.
HERE is the Video:
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